Nestle & Kraft
websites in comparison and contrast
Feature about Nestle & Kraft
Nestle : There are two big companies website i want to look at which are the best so i will compare and contrast this two big companies website so first of all we start with the features. Nestle feature, Nestle website feature provide a
bunch of news and video such as please, balance and understanding for the
family , kids who cook eat more green and Nestle’s 147 annual general meeting.
The feature that Nestle website give its quite intersting with blue and white
as their dominant colour for the website. Nestle website also provide an
information about their brand such as Maggi , Kitkat and Milo, Nestle also
provide a feature such as about us , jobs , investor , media , creating shared
value, nutrition health wellness and other nestle businesses. In the nestle
website nestle provide an account that we must sign up in order to get global
nestle news, nestle also provide ask nestle faqs their will be a question and
answer and the last one the feature that called contact us, in this feature
nestle give an opportunity to the customers to keep in touch with them by
twitter, facebook and call us.
Kraft : Kraft feature, Kraft provide a feature in the top of the website about their product and their information. Below the information about their product Kraft have a feature such as contact us and food&family magazine. Based on my opinion website kraft are more sticky than Nestle because the main colour of Kraft website are light yellow and white that are make very interesting with their product which is cheese that have the same colour and in the main website of kraft, kraft over a recipes, tips&idea, community, video and product. That makes kraft website more interesting are they have a program thats called use what’s on hand this program help us to make a food by giving us information we just enter what ingridients that what we want to use or what we have and this programs will give what menu and give the way how to make the food. Kraft also give information about what food are most people like and how to make that food. At almost the bottom of the page kraft introduce the new product that they have and the information about the product. The last feature that kraft give are recipes, community, on the go, help and more from kraft foods this all feature are contain an information that very usefull for us.
Target Readers Kraft & Readers
Nestle : Nestle target readers are the people who have an
access to the internet and want to know about the information or products that
nestle have. Nestle target readers are usually at all age who have an access to
the internet both female and male. Nestle targeting a white people who wants a
good food but have a good life. Nestle also targeting people who are interest
in healty food for healty life. Nestle targeting to a people that who already
relied on the internet as their information.
Kraft : Kraft target readers are the people who have an
access to the internet and want to know about the information or products that
kraft have. Kraft targer readers are usually at all age who have an access to
the internet but mostly housewife who are want to know about the recipes for
some food and get any idea for what they want to cook for today. The people
that are kraft targeting are both female and male, sometimes many kids are
addicted to kraft website that are very interesting because of their picture of
food and ask their mom to make that food. Kraft targeting all people all around
the world and the people who like delicious food and have a big interest in
food. Kraft targeting a people that have a lifestyle that are addicted or
relied on the internet every day and use internet as their information.
Layout Kraft & Nestle
Nestle&Kraft : In my opinion about nestle are layout not
really well structure compare to the Kraft website. Nestle website are quite
boring compare to the kraft website, Kraft website are more interesting because
of their website picture. The picture that have in kraft website are very
interesting and they explain and help us to be able to make that kind of food
also. Kraft website also more well structure than nestle website and their font
are more bigger and easier to read than nestle website. The tagline of Nestle
are Good food Good Life a good tagline for nestle easy to remember easy to
understand it help people recognize and remember about the nestle brand for the
Kraft, Kraft doesnt have any tagline it cause people little bit hard to
remember compare to nestle that have a tagline and if brand have a tagline it
will be more famous because example when people say good life good food people
will directly remember its nestle.
Recommendation
Recommendation for Nestle and Kraft, For kraft they should
have a tagline so more people will recognize and remember the kraft brand and
for nestle they must make their website or programs more interesting by picture
and article.
